Welcome to Bulle
Posted by on January 24, 2026Switcher—the Swiss fashion brand for sustainable everyday clothing—is expanding. Following locations in Winterthur (December 2025) and Rheinfelden (March 2026), the brand’s third standalone store will open in Bulle, in the canton of Fribourg, in the summer of 2026.
After carefully examining the location, the situation, and, in particular, the business figures for the last ten years, it became clear that there was potential for sustainable further development here. Instead of exclusively establishing new locations, we have made a conscious decision to take over an existing space with an established customer base in Bulle and develop it into a Switcher store.
After detailed planning and clarification of all contractual issues with the landlord, we will open our first location in French-speaking Switzerland in July–August.
The decision to locate in Bulle is part of our growth strategy. Similar to Winterthur, we are not starting directly in the largest urban centers, but deliberately in an established environment that allows us to gain experience and further consolidate structures. From 2027, we plan to take the next step and also examine locations in Lausanne and Geneva.
What awaits you at the Switcher Store in Bulle
The complete Switcher collection for women, men, and children: organic cotton basics, the ReSwitcher recycled line, outdoor jackets, and seasonal collections, as well as exclusive women’s denim (best-sellers) from the Brax brand.
Switcher will open its first store in French-speaking Switzerland on July 28, 2026, at Grand-Rue 9, 1630 Bulle (Canton of Fribourg).
→ All stores at https://switcher.com/pages/stores
