Switcher News

Switcher Store Rheinfelden: A Successful Launch in the Old Town

Switcher Store Rheinfelden: A Successful Launch...

With the opening of our second Switcher store in Rheinfelden, we have taken another important step in the further development of our brand. The first few days clearly show that brick-and-mortar retail can work when a brand,...

Switcher Store Rheinfelden: A Successful Launch...

With the opening of our second Switcher store in Rheinfelden, we have taken another important step in the further development of our brand. The first few days clearly show that brick-and-mortar retail can work when a brand,...

Switcher opens its second store in Rheinfelden's old town

Switcher opens its second store in the Rhine...

Following the successful opening of its first store in Winterthur, Zurich, Switcher is continuing its expansion and will open its second shop on March 3, 2026, in the heart of Rheinfelden...

Switcher opens its second store in the Rhine...

Following the successful opening of its first store in Winterthur, Zurich, Switcher is continuing its expansion and will open its second shop on March 3, 2026, in the heart of Rheinfelden...

"I believed in the brand."

"I believed in the brand."

Marc Joss from Bozen is co-owner and managing director of Switcher. In March, the first Switcher store in Aargau will open in Rheinfelden. "I'm from the upper Fricktal region," he says...

"I believed in the brand."

Marc Joss from Bozen is co-owner and managing director of Switcher. In March, the first Switcher store in Aargau will open in Rheinfelden. "I'm from the upper Fricktal region," he says...

Welcome to Bulle

Welcome to Bulle

Switcher is opening its third store in Switzerland in July/August, deliberately choosing not to locate in Lausanne or Geneva. Instead, the choice fell on Bulle in the canton of Fribourg, which is...

Welcome to Bulle

Switcher is opening its third store in Switzerland in July/August, deliberately choosing not to locate in Lausanne or Geneva. Instead, the choice fell on Bulle in the canton of Fribourg, which is...

Switcher CEO Marc Joss discloses T-shirt pricing

Switcher boss Marc Joss presents bill for T-Shi...

The Blick article published on January 18, 2026 once again highlighted how often the term "margin" is confused with "net profit." Our managing director Marc Joss addresses this discussion and clarifies: For Swiss companies...

Switcher boss Marc Joss presents bill for T-Shi...

The Blick article published on January 18, 2026 once again highlighted how often the term "margin" is confused with "net profit." Our managing director Marc Joss addresses this discussion and clarifies: For Swiss companies...

Switcher Store Winterthur – Sustainable Fashion at the Seen Center

Switcher Store Winterthur – sustainable fashion in...

Seen Center Winterthur and new store in Rheinfelden AG December 1, 2025, is the big day: Switcher has opened its first store. Located in the Seen Center Winterthur, you will find...

Switcher Store Winterthur – sustainable fashion in...

Seen Center Winterthur and new store in Rheinfelden AG December 1, 2025, is the big day: Switcher has opened its first store. Located in the Seen Center Winterthur, you will find...

Switcher's yellow whale dives back into the deep waters of commerce

Switcher's yellow whale dives back into the ...

RTS - December 2, 2025 / Valentin Jordil This article was published by RTS (Radio Télévision Suisse) on December 2, 2025. Reporter: Valentin Jordil. [→ Original article on rts.ch] Nine...

Switcher's yellow whale dives back into the ...

RTS - December 2, 2025 / Valentin Jordil This article was published by RTS (Radio Télévision Suisse) on December 2, 2025. Reporter: Valentin Jordil. [→ Original article on rts.ch] Nine...

Switcher: Revival of the Swiss clothing brand

Switcher: Revival of the Swiss clothing brand

This article appeared in Blick on October 15, 2025. Author: Milena Kälin – Photos by Philippe Rossier. [→ Original on blick.ch] “We want to open ten of our own stores.” Five years ago...

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Switcher: Revival of the Swiss clothing brand

This article appeared in Blick on October 15, 2025. Author: Milena Kälin – Photos by Philippe Rossier. [→ Original on blick.ch] “We want to open ten of our own stores.” Five years ago...

1 comment
Switcher was declared dead - now the traditional brand is opening its first store

Switcher was pronounced dead - now the tra...

This article appeared in the Tages Anzeiger on October 14, 2025. Author: Patrick Gut [→ Original at tagesanzeiger.ch]The clothing brand with the yellow whale is making a comeback. On December 1, the...

1 comment

Switcher was pronounced dead - now the tra...

This article appeared in the Tages Anzeiger on October 14, 2025. Author: Patrick Gut [→ Original at tagesanzeiger.ch]The clothing brand with the yellow whale is making a comeback. On December 1, the...

1 comment