Switcher opens its second store in Rheinfelden's old town

Following the successful opening of its first store in Winterthur, Switcher is continuing its expansion and will open its second shop on March 3, 2026, in the heart of Rheinfelden's old town at Marktgasse 34. Located just a few kilometers from the company's headquarters in Frick, where its central warehouse is also located, it was a logical step for the company to establish its own location in the region. Customers from Fricktal and the neighboring Basel region will now have the opportunity to experience the Switcher brand directly on site.

With its choice of store manager, Switcher is deliberately focusing on local roots. Doris Weber, a well-known figure in Rheinfelden, has been recruited to manage the new store. She ran her own textile store in the old town for many years and brings with her a wealth of experience and customer focus. She will be supported by Paulina Wächter, who was previously responsible for processing online orders at the head office in Frick and knows the product range and the brand inside out. Together, they now want to get the "Yellow Whale" swimming in Rheinfelden too.

Basic collections for the whole family

In the new store, customers will find the tried-and-tested Switcher basics in the usual high quality. In addition to classic T-shirts, the range includes sweatshirts, hoodies, and sweatpants in the typical Switcher colors. The range is complemented by a compact children's collection and selected outdoor products. Sustainable materials and responsible production remain central components of the brand philosophy.

Shop for sustainable fashion in the Fricktal region

Switcher manufactures its organic cotton basics under fair conditions in India—certified by Fair Trade and GOTS. All of the brand’s classics are available at the new store in Rheinfelden: from the unisex Pablo T-shirt (starting at CHF 19) to the premium London sweatshirt (CHF 59).

→ Explore our product range online at https://switcher.com/

Switcher is a Swiss fashion brand founded in 1981 that focuses on organic cotton and fair trade. Headquarters: Frick, Aargau. Stores: Winterthur, Rheinfelden, Bulle (opening in summer 2026).