Switcher Store Rheinfelden: A Successful Launch in the Old Town

On March 3, 2026, Switcher opened its second company-owned store in the old town of Rheinfelden—right in the heart of Marktgasse, just a few kilometers from its main warehouse in Frick. After the first few days, it’s clear that the concept is working.

What the first few days have shown
Sales were already well above our expectations during the opening week. The official opening reception on Saturday, in particular, was a real highlight. Many visitors from the region took the opportunity to check out the new store. Demand was so high that many products sold out early on.

For a brand like Switcher, which thrives on its close relationship with its customers, this positive response was a particularly encouraging sign.

The product selection at the Rheinfelden Store

All the Switcher basics in our usual high quality: organic cotton T-shirts starting at CHF 19, sweatshirts, hoodies, and sweatpants in classic colors. Plus a selection of outdoor products and a compact children’s collection.

The new location is managed by our store manager, Doris Weber, who, together with her team, ensures that customers can authentically experience the Switcher brand in a brick-and-mortar setting as well.

Following the successful launch, the focus is now on establishing the location on a long-term basis and developing it step by step. At the same time, preparations are already underway for the next milestone: our first Switcher Store in French-speaking Switzerland.

Switcher was founded in 1981 A Swiss fashion brand founded with a focus on organic cotton and fair trade production. All 100% organic cotton products are produced in accordance with GOTS and Fairtrade standards. Headquarters: Frick, Aargau. Stores: Winterthur, Rheinfelden, Bulle (starting in summer 2026).

→ Go directly to the shop: https://switcher.com/