Switcher News

Switcher's yellow whale dives back into the deep waters of commerce

Switcher's yellow whale dives back into the ...

RTS - December 2, 2025 / Valentin Jordil This article was published by RTS (Radio Télévision Suisse) on December 2, 2025. Reporter: Valentin Jordil. [→ Original article on rts.ch] Nine...

Switcher's yellow whale dives back into the ...

RTS - December 2, 2025 / Valentin Jordil This article was published by RTS (Radio Télévision Suisse) on December 2, 2025. Reporter: Valentin Jordil. [→ Original article on rts.ch] Nine...

Switcher: Revival of the Swiss clothing brand

Switcher: Revival of the Swiss clothing brand

This article appeared in Blick on October 15, 2025. Author: Milena Kälin – Photos by Philippe Rossier. [→ Original on blick.ch] “We want to open ten of our own stores.” Five years ago...

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Switcher: Revival of the Swiss clothing brand

This article appeared in Blick on October 15, 2025. Author: Milena Kälin – Photos by Philippe Rossier. [→ Original on blick.ch] “We want to open ten of our own stores.” Five years ago...

1 comment
Switcher was declared dead - now the traditional brand is opening its first store

Switcher was pronounced dead - now the tra...

This article appeared in the Tages Anzeiger on October 14, 2025. Author: Patrick Gut [→ Original at tagesanzeiger.ch]The clothing brand with the yellow whale is making a comeback. On December 1, the...

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Switcher was pronounced dead - now the tra...

This article appeared in the Tages Anzeiger on October 14, 2025. Author: Patrick Gut [→ Original at tagesanzeiger.ch]The clothing brand with the yellow whale is making a comeback. On December 1, the...

1 comment
Interview with our Managing Director Marc Joss in the AZ - 23.06.2025

Interview with our Managing Director Marc Joss...

Five years ago, the man from Aargau resurrected the well-known clothing brand, which went bankrupt in 2016. At the company headquarters in Frick, Managing Director Marc Joss talks about sales figures, a big mistake at the...

Interview with our Managing Director Marc Joss...

Five years ago, the man from Aargau resurrected the well-known clothing brand, which went bankrupt in 2016. At the company headquarters in Frick, Managing Director Marc Joss talks about sales figures, a big mistake at the...

🧵 Switcher Original: The ode to Bob

🧵 Switcher Original: The ode to Bob

A T-shirt that made history - and continues to do so. 1983 - the year in which "Bob" saw the light of day - a simple T-shirt, tubular knit, 170 g/m² thick, without side seams, but...

🧵 Switcher Original: The ode to Bob

A T-shirt that made history - and continues to do so. 1983 - the year in which "Bob" saw the light of day - a simple T-shirt, tubular knit, 170 g/m² thick, without side seams, but...

Textile production worldwide: Made in the EU, Switzerland, India or China?

Textile production worldwide: Made in EU, Switzerland,...

Where does my T-shirt come from - and how sustainable is it really? "Made in" is not enough to assess the ecological and social responsibility of a textile product. A T-shirt can be...

Textile production worldwide: Made in EU, Switzerland,...

Where does my T-shirt come from - and how sustainable is it really? "Made in" is not enough to assess the ecological and social responsibility of a textile product. A T-shirt can be...

🚀 Sustainable shipping at Switcher - our way to less packaging waste

🚀 Sustainable shipping at Switcher - Our we...

Sustainable shipping at Switcher with the KickBag 🌱📦 Sustainability doesn't end with production - our shipping is also becoming more environmentally friendly! Instead of disposable packaging, we use the Switcher KickBag, a reusable shipping bag....

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🚀 Sustainable shipping at Switcher - Our we...

Sustainable shipping at Switcher with the KickBag 🌱📦 Sustainability doesn't end with production - our shipping is also becoming more environmentally friendly! Instead of disposable packaging, we use the Switcher KickBag, a reusable shipping bag....

4 comments
Switcher & Sulochana: Circular economy in the textile industry

Switcher & Sulochana: Circular economy in the...

Switcher is setting new standards in sustainable textile production with Sulochana Cotton Spinning Mills. From recycled PET bottles to innovative workwear solutions - together they are developing environmentally friendly alternatives without compromising on...

Switcher & Sulochana: Circular economy in the...

Switcher is setting new standards in sustainable textile production with Sulochana Cotton Spinning Mills. From recycled PET bottles to innovative workwear solutions - together they are developing environmentally friendly alternatives without compromising on...

Sustainability with facts: Switcher clarifies

Sustainability with facts: Switcher clarifies

Dear Switcher friends, In recent weeks, reports about a supposed EU "cotton ban" have caused uncertainty and discussion. We have received many emails and phone calls. As a sustainable Swiss textile brand...

Sustainability with facts: Switcher clarifies

Dear Switcher friends, In recent weeks, reports about a supposed EU "cotton ban" have caused uncertainty and discussion. We have received many emails and phone calls. As a sustainable Swiss textile brand...