🧵 Switcher Original: The ode to Bob

A T-shirt that made history - and continues to do so.

1983 - the year in which "Bob" saw the light of day in the textile world.
A simple T-shirt, tubular knit, 170 g/m² thick, without side seams, but with character and oversize.

Since then, Bob has accompanied generations: In workshops, on stages, at festivals and in everyday life - wherever comfort, quality and durability are required.
It's not just a T-shirt. It is a statement. A Switcher original.

But Bob was not alone.

👉 Bob II was added - with a modern fit, narrower armholes and side seams. The same spirit, just with a fresher cut.

👉 Lady Gaiahis sister, brings feminine lightness into play. Feminine, timeless - with switcher DNA.

👉 The next generation is ready - with the children's T-shirt Baolino. Available from size 2, it comes in playful colors and cuddly organic cotton quality.

👉 And brand new: Pablohis youngest brother. Neutral, an all-rounder for events, merchandising and promotion or simply a cool T-shirt for everyday wear. 


What connects them all?
A consistent focus on Swiss design, durability and honest textiles - combined with bright colors, sustainable thinking and durable quality.